Le site de vulgarisation scientifique de l’Université de Liège. ULg, Université de Liège
Jean-Marie Floch

French semiotician (1947-2001) trained in semiotics by Algirdas Julien Greimas, who directed the visual semiotics workshop of the “Groupe de recherches sémio-linguistiques” (EHESS-CNRS) in Paris and taught at the architecture school of Versailles. His works had mainly to do with the analysis of advertising discourse and the semiotics of spaces and stylism. He is the author of Petites mythologies de l'œil et de l'esprit. Pour une sémiotique plastique (1985), Formes de l’empreinte (1986) and Identités visuelles (1995). He is noted for a refusal of all a priori categorisation or hierarchy among the arts and languages.

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