Le site de vulgarisation scientifique de l’Université de Liège. ULg, Université de Liège
Girardin, Emile de (1806-1881)

Emile de Girardin founded the daily La Presse in 1836, in which the first serialised novels were published, pre-publications of well-known novelists such as Alexandre Dumas, Eugène Sue and Honoré de Balzac. He was the first to introduce advertising in a newspaper in order to sell it at a modest price and to thus increase distribution.

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