E-commerce is not the new Eldorado
What will e-commerce be like in the coming years? What traps should be avoided and what advice should be followed? In his work entitled E-commerce: good practices for success, Damien Jacob, a visiting professor at the University of Liege, reviews the current status of on-line sales and expected developments in the sector while explaining from the outset, that, in spite of the double-digit growth usually observed, the expected Eldorado needs to be put into perspective…
Failure and success factors
His work, E-commerce: good practices for success, is in two parts. The first part conducts an inventory of the sector and deals with possible developments within it, while the second (and more voluminous) part, focusses on “how to sell on-line (also)”. The work is a practical guide which deals with all the stages involved in transforming an idea into reality, from the moment the strategy is defined, to its daily management, and concludes by recounting the stories of people involved in e-commerce who share their good and bad experiences.
(1) JACOB Damien, E-commerce : les bonne spratiques pour réussir, Liège, Edipro, 2013.